Privacy policy

Privacy Policy

Last updated: September 14, 2026

This Privacy Policy explains how NOIRA, operated by Puskás Bálint e.v., a sole proprietor established in Hungary, collects, uses, stores and shares personal information when you visit, use or make a purchase through our website and services.

Our online store is powered by Shopify.

This Privacy Policy applies to personal information collected through our website, including information provided when you place an order, contact us, create an account, interact with our website or otherwise use our Services.

1. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

Contact information

• Name
• Billing address
• Shipping address
• Email address
• Telephone number, where provided

Order and transaction information

• Products purchased
• Order details
• Transaction information
• Payment method
• Billing and shipping information

We do not generally receive or store your full payment card details. Payment information is processed by our payment service providers.

Account information

Where you create an account, we may collect information such as:

• Account credentials
• Preferences
• Account activity

Device and usage information

We may automatically collect information such as:

• IP address
• Browser type
• Device information
• Operating system
• Website interaction data
• Pages viewed
• Referring URLs
• Cookies and similar tracking information

Communications

If you contact us, we may collect the information contained in your communications with us, including customer service messages and correspondence.

2. How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account or contact us;
• Automatically when you use our website through cookies and similar technologies;
• From service providers that assist us with payments, website operation, analytics, advertising, fraud prevention, shipping and fulfillment;
• From advertising and marketing platforms where permitted by applicable law.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

Processing and fulfilling orders

To:

• Process and fulfill purchases;
• Arrange payment;
• Arrange shipping and delivery;
• Provide order updates;
• Process returns, refunds and exchanges;
• Provide customer support.

Website operation

To:

• Operate and maintain our website;
• Improve website functionality;
• Understand how customers use our website;
• Diagnose technical problems;
• Maintain website security.

Marketing and advertising

Where permitted by applicable law, we may use personal information for:

• Marketing communications;
• Advertising;
• Measuring advertising performance;
• Personalising advertising and website experiences.

Where consent is required, we will obtain it before carrying out the relevant processing.

Fraud prevention and security

We may process information to:

• Detect and prevent fraudulent transactions;
• Protect our website and customers;
• Investigate suspicious activity;
• Maintain the security of our Services.

Legal obligations

We may process personal information where necessary to comply with applicable legal, accounting, tax or regulatory obligations, respond to lawful requests from authorities, or establish, exercise or defend legal claims.

4. Lawful Bases for Processing

Depending on the circumstances, we may rely on one or more of the following lawful bases under applicable data protection law:

• Performance of a contract – where processing is necessary to process and fulfill your order or provide requested services;
• Legal obligation – where we are required to process information to comply with applicable law;
• Legitimate interests – where processing is necessary for purposes such as fraud prevention, website security, improving our Services, customer service and certain forms of marketing, provided that our interests do not override your rights and freedoms;
• Consent – where applicable law requires consent, including for certain non-essential cookies and marketing activities.

Where we rely on consent, you may withdraw that consent at any time.

5. How We Share Personal Information

We may share personal information with trusted third parties where necessary to operate our business and provide our Services.

These may include:

• Shopify, our e-commerce platform provider;
• Payment processors and payment service providers;
• Website hosting, IT and technical service providers;
• Analytics providers;
• Advertising and marketing platforms, including services such as Meta and Google where applicable;
• Customer service and communication providers;
• Shipping carriers and logistics providers;
• International fulfillment and manufacturing partners;
• Professional advisers and service providers;
• Government authorities, courts, regulators or law enforcement where legally required or permitted.

We only share information where necessary for the relevant purpose and in accordance with applicable data protection law.

6. International Fulfillment and Chinese Partners

NOIRA uses international fulfillment and logistics partners to manufacture, process, package and/or ship customer orders.

Some of our fulfillment partners may be located in China or other countries outside the UK and European Economic Area (EEA).

Where necessary to fulfill an order, we may provide our fulfillment partners with information such as:

• Customer name;
• Shipping address;
• Contact details;
• Order details;
• Product and delivery information.

Our fulfillment partners receive only the information reasonably necessary to manufacture, process, package and deliver the relevant order.

We do not permit our fulfillment partners to use customer information for unrelated purposes.

7. International Transfers of Personal Information

Because we operate from Hungary and use international service providers and fulfillment partners, your personal information may be transferred to and processed in countries outside the UK or EEA, including China.

Where applicable, we take appropriate steps to ensure that international transfers are made in accordance with applicable data protection law.

Depending on the circumstances, this may include:

• An adequacy decision;
• Standard Contractual Clauses (SCCs);
• The UK International Data Transfer Agreement (IDTA) or UK Addendum, where applicable;
• Other legally recognised safeguards.

Where required, we will carry out appropriate assessments and implement additional safeguards for international transfers.

8. Cookies and Similar Technologies

We use cookies and similar technologies to:

• Operate essential website functionality;
• Remember preferences;
• Understand website traffic and usage;
• Analyse website performance;
• Improve the customer experience;
• Support advertising and marketing activities where permitted.

Some cookies are necessary for the operation of the website and cannot be disabled through our cookie settings.

Where consent is required for non-essential cookies, we will request your consent before placing those cookies.

You may also manage certain cookies through your browser or our cookie settings.

9. Shopify

Our online store is hosted and operated using Shopify.

Shopify provides the e-commerce infrastructure necessary for us to operate our store, including website functionality, order processing, security and related services.

Shopify may process personal information in accordance with its own privacy policies and applicable data protection requirements.

10. Children’s Privacy

Our Services are intended for a general consumer audience and are not specifically directed at children.

We do not knowingly collect personal information from children where such collection is not permitted by applicable law.

If you believe that a child has provided us with personal information and that we should not have collected it, please contact us at:

thenoiralondon@gmail.com

We will take appropriate steps to review the request and delete information where required by applicable law.

11. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information depends on factors including:

• The purpose for which the information was collected;
• Whether an ongoing customer relationship exists;
• Legal, tax and accounting requirements;
• The need to establish, exercise or defend legal claims;
• Fraud prevention and security requirements.

When personal information is no longer required, we will delete it or securely anonymise it where reasonably possible.

13. Your Data Protection Rights

Depending on your location and applicable law, you may have rights including:

• The right to access your personal information;
• The right to correct inaccurate or incomplete information;
• The right to request deletion of your personal information;
• The right to restrict certain processing;
• The right to object to certain processing;
• The right to data portability where applicable;
• The right to withdraw consent where processing is based on consent.

You may also have the right to object to direct marketing.

To exercise your rights, contact us at:

thenoiralondon@gmail.com

We may need to verify your identity before completing certain requests.

You will not normally have to pay a fee to exercise your data protection rights. However, applicable law may allow us to charge a reasonable fee or refuse a request where a request is manifestly unfounded or excessive.

14. Complaints

If you have concerns about how we process your personal information, we encourage you to contact us first so that we can try to resolve the issue.

If you are located in the UK, you may also contact the Information Commissioner’s Office (ICO).

If you are located in the EEA, you may contact the relevant data protection supervisory authority in your country.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology or legal requirements.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

16. Contact Information

If you have any questions about this Privacy Policy or how we process personal information, please contact us at:

NOIRA

Email: thenoiralondon@gmail.com

Data Controller:

Puskás Bálint e.v.

VAT number: HU41134964

Registration number: 58068771

Established in Hungary.

International Data Protection Notice

NOIRA is operated by Puskás Bálint e.v., a sole proprietor established in Hungary.

We provide products and services to customers in the United Kingdom and may process personal information relating to customers in the UK and EEA.

We process personal information in accordance with applicable data protection laws, including the EU GDPR and, where applicable, the UK GDPR.